Every year on Arbaeen, we donate 100% of that day's revenue (not just profit/proceeds!) from online orders to causes which support those who are being affected by societal oppression.

From the sun's rays to air-conditioning overload, summertime can really dry you out! So, for a limited time this summer, we've adding three super-moisturizing new add-ins to The Mad Optimist mix—mango butter, shea butter, and cocoa butter!

Maybe you're all about camping and hiking! Or you're singularly obsessed with growing that perfect heirloom tomato? Whatever your favorite outdoor pursuit happens to be, we've got you covered with a few outdoorsy body care recipes.

Earth Day's just around the corner, but we think every day should be Earth Day! Rather than let climate change, natural habitat loss, and other environmental issues get us down, we're getting busy instead. Here are several ways you can effect real change for all sorts of creatures and the whole planet, too.

Just what's the difference between Lavandin and Lavender? We've got the 411 on all things Lavandula, some customer favorite recipes, and a couple of new concoctions for you to try, too.

At The Mad Optimist, we decided early on only to use palm oil that has been certified by the Roundtable on Sustainable Palm Oil (RSPO) and the Rainforest Alliance—and that's just the beginning.

Spring's nearly here, and that means fresh air, chirping birds, and. . . spring cleaning, of course! ​To help you save money and walk a little more lightly on the earth, here are a few eco-friendly tips—and some recipes to make your own cleaning supplies, too!

We love learning from our customers. Recently, one of them wrote: “Thank you for making gluten-free products and being an advocate for those of us with [celiac] disease. One correction I’d like to make to your explanation on your website is that celiac disease is not an 'extreme allergy.' It’s not an allergy at all but it IS an autoimmune disease.“ We've revised our celiac information accordingly. Check it out here!

February 9th is officially 'Read in the Bathtub Day!' But, really, shouldn'tevery day be 'Read in the Bathtub Day'? (We think so!) Check out our favorite books for reading in the tub, along with some just-right bath soak pairings, too..

Variety is the spice of life, so we thought we'd add some ground cardamom seed to our ingredient mix at The Mad Optimist!