Tag: islam

Our story of creating halal soap and bodycare products started way back 2012, when we learned that when you shower with most traditional soap, you’re actually slathering animal fat all over your body. As Muslims and vegans, we don’t eat meat and hated the idea of “cleaning” our bodies with animal fat!

We are donating 100 percent of TheMadOptimist.com revenue—not just profits!—generated from 8 pm to 2:59 a.m. Eastern time on May 15th. During this time, we’ll be appearing on Shark Tank on ABC.

Every year on Arbaeen, we donate 100% of that day's revenue (not just profit/proceeds!) from online orders to causes which support those who are being affected by societal oppression.

Thanks to Mad Optimist customers like you, we were recently able to donate $726 to the following causes: National Coalition for the Homeless; Masjid al-Rabia, an LGBT youth group; and the International Rescue Committee, a refugee support organization.